Rooted in a hereditary bond between functionality and escapism.
Creations reference an objective approach to silhouettes, peeling back the futile,

without compromising on essential appeal. Collections are infused
with a bond between temporal and surreal, instinctive and restrained.

The result- a contemporary, albeit discreet, fantasy, that builds upon itself with each season.


Infusing an upbringing in the Middle East with further education in
fashion design in New York, Los Angeles, and Paris, Aoude
approaches design with a multicultural yet subdued frame of mind.

Fundamentalism is a natural inclination for the designer, leading to
the establishment of her Paris-based, Italian-made namesake label
in 2024.